Christine Firstenberg specializes in shopping center development/redevelopment, urban revitalization, tenant representation, and leasing neighborhood and community centers. Her area of expertise is representing national, anchor retail chains in the San Francisco Bay Area.
Christine has 27 years experience in the greater San Francisco and Northern California retail real estate industry. Christine founded Metrovation Brokerage, which she formed in 2002 with ICSC retail legend Merritt Sher, and led for 13 years. Prior to that, she spent nine years at San Francisco-based Terranomics Retail Services and six years at McMasters and Westland/TRI in Walnut Creek.
Over the last two decades, Christine has been very active in consulting to cities, serving for two years as the Retail Consultant for the Office of Economic Development in the City of San Jose, two additional years as Retail Consultant for the Redevelopment Agency of San Jose, and has worked with other cities such as, Oakland, Brentwood, Fairfield, Hercules, Concord, Richmond, El Cerrito, and the County of Alameda, all in the San Francisco Bay Area. Her direct connection with City employees and officials allows her access to site information critical for a comprehensive site analysis for tenants.
Over the course of her career she has been involved in over 500 transactions, totaling over 3,500,000 square feet. This includes pre-construction leasing, ground-up leasing, master planning, merchandising planning and repositioning leasing. She also has represented national anchor retail chains in the San Francisco Bay Area.
The Mills Corporation
Christine has been politically active in the Bay Area, serving as Vice President and Board Member of the Contra Costa Council for 18 years. As well as holding a leadership role with ICSC for nearly 24 years, serving as the Government Affairs Chairman, Program Committee Chairman and as founder of the ICSC Alliance Program in Northern California, on which she is still Program Chair.