Vanessa represents national and regional retailers in their expansion in Florida, Puerto Rico and Latin America. In her role, Vanessa provides retailers with market entry research and strategic planning based on the specific needs of the retailer. Vanessas current focus includes provision of transitional planning and location analysis for several Puerto Rico based retailers expanding into the Florida Market such as: Meson Sandwiches and Global Mattress. Additionally, she works in agency leasing and tenant representation efforts in Florida and Puerto Rico.
Vanessa is an award winning, resilient sales professional. A team player with strong interpersonal and communication skills and is passionate about her customers success. She is able to handle multiple tasks accurately and efficiently. She has excellent organizational, analytical and presentation skills and is customer-focused and a self-motivated individual. She is adept at market entry plans, speaker programs, symposiums and conventions. Experienced at managing promotional budgets and resources.
Vanessa is fully bilingual in English and Spanish. Her background is in marketing, sales, market launch and team building and has an intimate knowledge of the Puerto Rico and Florida Markets. Vanessa is a graduate from the University of Puerto Rico with a Bachelor degree in Business with concentration in Marketing. She is an active member of ICSC. Vanessa participated as a member of the committee in the ICSC PR Idea Exchange 2017. She currently serves on the ICSC Latin America and Caribbean Conference Committee for 2017. She is licensed as a Real Estate sales associate in Florida and Puerto Rico.